145) Why should a firm be aware of its competitors’ distinctive competencies? 146) What are two competitive advantages a customer may benefit from when buying a bottle of soda from a local corner convenience store versus a chain supermarket? 147) Explain how addictive consumption is a dimension of the “dark side” of marketing. 148) Write two questions that a firm would be likely to consider during the marketing planning stage. 149) What is a market segment? Explain how an automaker might appeal to different market segments.
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