SOLVED

31) Which of the following secondary information sources classifies business based on similar production processes? A) The Canadian Census B) NAICS C) Performer Q® D) ESRI TapestryTM E) I-Rep 32) Online information about the Canadian Census may be found at: A) any Government of Canada location. B) www.census.gov C) www.statscan.gc.ca D) www.canadacensus.ca E) www.census.govpubs.ca 33) Which of the following statements do NOT reflect standardized data? A) Both the process of collecting and analyzing the data and the data itself are standardized. B) Either the process of collecting and analyzing the data are standardized; not both. C) There are two broad classes; syndicated data and standardized services. D) Standardized data has the advantage of reduced costs. E) Standardized data is disseminated very quickly. 34) Syndicated data has many advantages and disadvantages. Which statement below best reflects one of these? A) It offers a strategic information advantage. B) Requires commitment to a long-term contract. C) Information is customizable. D) Quality of data is questionable. E) It is always more expense than using primary data. 35) Standardized services has many advantages and disadvantages. Which statement below best reflects one of these? A) It offers a strategic information advantage. B) One can take advantage of the experience of the research firm. C) Information is customizable. D) Data can be adapted to fit the intended situation. E) It is slower than conducting the research on your own. 36) Which of the following does NOT describe the North American Industry Classification System (NAICS)? A) groups the economy into 20 broad classifications B) industries are classified by six-digit codes C) allows for common language to be used for easier comparisons D) provide for “new” industries such as high tech and services E) only contains business from Canada and the United States of America 37) Which of the following is not a syndicated study offered by Ipsos Canada? A) I-Rep B) Global @dvisor Reputation Risk Identifier C) TapestryTM Segmentation D) Municipal Quality of Life and Financial Planning E) Canadian Donors and You 38) Several surveys are conducted by Statistics Canada on a regular basis. Which of the following is NOT an example of one of those reports? A) Survey of Household Spending B) Ethnic Diversity Survey C) Labour Force Survey D) Government Service and Satisfaction E) Consumer Price Index 39) There are many services available offering market tracking information. Once such service is Nielsen Scantrack Services. Which of the following statements best reflects Nielsen Scantrack Services? A) Information is collected on a monthly basis. B) Data is available to customers on only a quarterly basis. C) It allows brand managers to evaluate strategies. D) Panel members us handheld scanners to record purchases at home. E) Ipsos Canada offers the same service. 40) Although the use of diaries in market tracking is decreasing, they can still be used to aid in estimating important factors except for: A) market share. B) brand switching. C) brand loyalty. D) demographic profiles. E) UPC variances.