SOLVED

1. ________ provide diagnostic information about how and why we observe certain effects in the marketplace, and what that means to marketers. a. Marketing insights b. Marketing metrics c. Marketing diagnostics d. Marketing intelligence e. Marketing-mix models 2. ________ is the systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing the company. a. Marketing intelligence b. MIS (marketing information system) c. Marketing research d. Demographics e. Marketing management 3. Marketing research is now about a ________ billion industry globally. a. $50 b. $24 c. $16.5 d. $10 e. $7.5 4. Companies normally budget marketing research at ________ of company sales. a. 1% to 2% b. 2% to 3% c. 4% d. 6.5% e. 10% to 12% 5. Which of the following types of marketing research firms would best be described as being one that gathers consumer and trade information which they sell for a fee (e.g., Nielsen Media Research)? a. Custom marketing research firms b. Syndicated-service research firms c. Specialty-line marketing research firms d. General-line marketing research firms e. Nonprofit marketing research firms  Â