SOLVED

41) In experimental designs an R stands for: A) restricted use of complex variables. B) random assignment of research subjects (e.g., stores) to groups (experimental and control). C) random assignment of treatments to either the independent or the dependent variables. D) realism; which is appropriate only for studies with external validity E) There is no R in experimental design terminology. 42) Which of the following statements can be used to help determine if an experiment is valid? A) The observed change in the dependent variable is in fact due to the independent variable. B) The results of the experiment apply to the virtual world outside the experimental setting. C) The results do not account for the effects of extraneous variables. D) The results are reported in well-known news media. E) The observed change in the independent variable is in fact due to the dependent variable. 43) Internal validity is concerned with: A) the extent to which the change in the independent variable was actually due to the dependent variable. B) the extent that the observed relationship between the independent variable and dependent variable can be generalized to the real world. C) the measurement of extraneous variables that are internal to the experimental setting itself. D) the extent to which the change in the dependent variable was actually due to the independent variable. E) the control of the complex variables not having an effect on the independent variable. 44) What type of experimental validity is concerned with the extent that the relationship observed between the independent and dependent variable during the experiment is generalizable to the real world? A) external validity B) internal validity C) extraneous validity D) causal validity E) real validity 45) What type of experiment involves manipulating the independent variable and measuring the dependent variable in an artificial setting contrived to control extraneous variables? A) field experiment B) extraneous experiment C) laboratory experiment D) artificial experiment E) contrived experiment 46) The use of a laboratory experiment is desirable: A) when the sample is representative of the population to which the results are generalized. B) when the experiment’s context and conduct are natural so that the subjects behave realistically. C) when the intent of the experiment is to achieve high levels of external validity. D) when the intent of the experiment is to achieve high levels of internal validity. E) when the intent is to achieve high external validity and moderate internal validity. 47) What type of experiment involves manipulating the independent variable and measuring the dependent variable in a natural setting? A) extraneous experiment B) field experiments C) laboratory experiments D) natural experiments E) eco-experiment 48) Which of the following is NOT a potential use of test marketing? A) to evaluate the sales potential for a new product B) to test variations in the marketing mix for a product C) to measure the sales potential for a new service D) to test variations in the marketing mix for a service E) to obtain hidden motives during a purchase experience 49) What type of test marketing should be used when a firm wants to test the product and/or marketing mix variables through the company’s normal distribution channels? A) controlled test markets B) normal test markets C) simulated test markets D) scanner test markets E) standard test markets 50) What type of test markets are conducted by outside research firms who guarantee distribution of the product through prespecified types and numbers of distributors? A) controlled test markets B) electronic test markets C) standard test markets D) prespecified test markets E) guaranteed distribution test markets