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71) Which of the following is NOT identified as one of the five characteristics of innovations that affect the rate of adoption? A) relative advantage B) tangibility C) observability D) trialability E) compatibility 72) ________ is the degree to which a consumer perceives that a new product provides superior benefits. A) Compatibility B) Complexity C) Relative advantage D) Comparability E) Tangibility 73) ________ is the extent to which a new product is consistent with existing cultural values, customs, and practices. A) Compatibility B) Complexity C) Relative advantage D) Comparability E) Tangibility 74) ________ is the degree to which consumers find a new product or its use difficult to understand. A) Compatibility B) Complexity C) Relative advantage D) Comparability E) Tangibility 75) ________ is how visible a new product and its benefits are to others who might adopt it. A) Compatibility B) Observability C) Relative advantage D) Comparability E) Tangibility 76) The ________ for a guest paying for a night’s stay at a hotel is rest and sleep. A) generic product B) core product C) value-deliverable product D) augmented product E) actual product 77) The ________ for a guest paying for a night’s stay at a hotel is the use of a bed, bathroom, towels, dresser, light, and closet. A) actual product B) core product C) value-deliverable product D) customized benefit E) augmented product 78) The ________ for a guest paying for a night’s stay at a hotel would include express checkout and superb room service. A) actual product B) value network C) augmented product D) potential product E) core product 79) Which of the following products would most consumers classify as a shopping product? A) a subscription to a the Wall Street Journal B) a winter coat C) a box of adhesive bandages D) a can of soup E) a pack of gum 80) Camille was standing in the checkout line at her neighborhood grocery last night when she saw a display of Hostess Twinkies. She remembered how much she had enjoyed Twinkies as a child, and she knew she just had to buy a package of Twinkies, even though it was not on her shopping list. For Camille, Twinkies are an example of a(n) ________. A) unsought product B) impulse product C) staple D) emergency product E) MRO product

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