SOLVED

101) ________ includes all activities involved in selling goods and services to those buying for resale or business use. A) Wholesaling B) Retailing C) Franchising D) Discounting E) Disintermediation 102) ________ buy mostly from producers and sell to retailers and industrial consumers. A) Independents B) Factory outlets C) Wholesalers D) Discount stores E) Megaretailers 103) Which wholesaler’s channel function is demonstrated when a wholesaler’s sales force helps a manufacturer reach many small customers at a low cost? A) bulk-breaking B) selling and promoting C) buying and assortment building D) warehousing E) rackjobbing 104) Which wholesaler’s channel function is demonstrated when a wholesaler reduces inventory holding costs and risks to suppliers and customers? A) bulk-breaking B) buying and assortment building C) warehousing D) financing E) transporting 105) Which wholesaler’s channel function is demonstrated when a buyer receives quicker delivery because wholesalers are located closer than producers? A) buying and assortment building B) financing C) transportation D) risk bearing E) warehousing 106) ________ are the largest group of wholesalers. The group can be divided into the two broad types of full-service and limited-service. A) Brokers B) Manufacturer sellers C) Agents D) Merchant wholesalers E) Specialty wholesalers 107) ________ and ________ do not take title to goods, and they perform only a few channel functions. A) Full-service wholesalers; limited-service wholesalers B) Brokers; agents C) Branches; office D) Power centers; independent wholesalers E) Independent wholesalers; off-price retailers 108) A(n) ________ brings buyers and sellers together and assists in negotiations. A) agent B) broker C) retailer D) wholesaler E) retail convergence 109) ________ represent a buyer or seller on a more permanent basis. A) Brokers B) Franchises C) Agents D) Retailers E) Intermediaries 110) Like retailers, wholesalers must ________ their target markets and ________ themselves effectively, for they cannot serve everyone. A) define; position B) position; define C) discount; franchise D) franchise; discount E) identify; compare