SOLVED

71) ________ offer consumers savings off the regular price of a product, with the reduced price marked by the producer directly on the label or package. A) Bonus packs B) Rebates C) Premiums D) Price-off packs E) Coupons 72) An example of a(n) ________ is an airline’s practice of awarding customers points for miles traveled that can be turned in for free airline trips. A) price-off pack B) rebate C) special pack D) loyalty program E) premium 73) ________ are goods offered either free or at low cost as an incentive to buy a product; they may be in-pack, on-pack, or delivered through the mail. A) Rebates B) Bonus packs C) Price-off packs D) Premiums E) Sweepstakes 74) Of the major consumer promotion tools, which is the most effective for introducing a new product? A) sponsorships B) sampling C) loyalty programs D) lobbying E) advertising 75) Which of the following types of sales promotions would NOT be offered to a final consumer? A) rebates B) push money C) bonus packs D) sweepstakes E) premiums 76) A television commercial for Post Select cereal is an example of which of the following? A) product advertising B) institutional advertising C) sales promotion D) direct selling E) retail advertising 77) An ad for Ford did not advertise any cars, but instead explained the meaning of the company’s slogan, “no boundaries.” This ad is an example of ________. A) product advertising B) a sales promotion C) institutional advertising D) advocacy advertising E) retail advertising 78) Prior to the 2008 U.S. presidential election, MTV’s “Choose or Lose” campaign encouraged millions of young people ages eighteen to thirty to learn about the issues, to vote, and to be a deciding factor in the election. This campaign is an example of ________. A) product advertising B) brand placement C) institutional advertising D) advocacy advertising E) local advertising 79) Which of the following advertising situations would LEAST likely be considered “puffery”? A) a mouthwash that claims to make your mouth feel its freshest B) toned thighs and legs as a result of using the Thigh Master for only 15 minutes each day C) children growing into attractive adults as a result of drinking milk D) a retired couple drinking a vitamin and protein shake and then going bicycling E) a sleepy mom who wakes up to a gray day, drinks a cup of coffee, and then looks out her window to see golden sunshine, beautiful flowers blooming, songbirds singing, and a rainbow on the horizon 80) U-Frame-It is a small company that has hired a local ad agency to put together an advertising campaign. Which of the following questions should be addressed before the others? A) What percentage of the budget should be for U-Frame-It radio ads? B) Which type of media is most appropriate for U-Frame-It ads? C) What are the message objectives of U-Frame-It? D) How does U-Frame-It’s competition advertise? E) What type of appeal will work best for U-Frame-It’s products?