SOLVED

1) Which term refers to a set of independent organizations involved in the process of making a product or service available for use or consumption? A) value chain B) supply chain C) marketing channel D) wholesale consortium E) multinational enterprise 2) A marketing channel strategy is a set of activities focused on designing and managing a marketing channel for the purpose of ________. A) expanding a firm’s position in niche markets B) improving a firm’s sustainable competitive advantage C) minimizing difficulties with global distribution centers D) evaluating marketing expenses in order to find cost savings E) modifying the marketing mix to extend the product life cycle 3) A ________ is a channel member that takes the primary role of establishing and maintaining channel links. A) channel intermediary B) wholesaler C) sub-processor D) gatekeeper E) channel captain 4) What should most likely be the goal of all marketing channel members? A) moving products to retailers B) expanding sales territories C) reducing distribution errors D) satisfying end-users E) promoting products 5) Which statement is most likely true about a marketing channel system? A) Firms in the marketing channel typically work independently. B) Modifying a channel system is usually a simple, inexpensive task. C) Marketing channels represent a very small portion of the world’s business. D) Most marketing channel systems are easily duplicated by other firms in an industry. E) Efficient marketing channels reduce distribution costs and increase customer satisfaction. 6) What is the most likely outcome of an ineffective marketing channel strategy? A) limited product reach B) too many channel captains C) quick product line maturation D) excessive gatekeeper control E) wasted marketing mix components 7) Sony produces televisions and computers and sells them through electronics stores. In a marketing channel, Sony would best be described as a ________. A) trading company B) manufacturer C) wholesaler D) distributor E) retailer 8) ElectroInc produces cell phone accessories and sells them to firms such as Apple and Samsung. Apple and Samsung put their own brand names on ElectroInc products before selling them to end-users. Which term best describes ElectroInc? A) retailer B) wholesaler C) branded manufacturer D) specialized manufacturer E) private-label manufacturer 9) What risk does a branded manufacturer most likely face by allocating part of its production capacity to private-label products? A) complicating the channel strategy B) creating a future competitor C) reducing licensing income D) losing customer trust E) depleting inventories 10) Manufacturers are LEAST likely to use intermediaries to: A) negotiate terms of trade B) manage production levels C) transport products to customers D) facilitate product orders and payments E