SOLVED

21) Which of the following is true regarding the size of the sample? A) You should strive to have a sample that is at least 50 percent of the size of the population. B) There is no such thing as having a sample that is too large. C) Sample size is more important than the sample plan. D) Only samples with large sample sizes may be considered representative samples. E) The size of the sample determines how accurately the sample results reflect values in the population. 22) Errors in collecting data may be attributed to: A) field workers but not respondents. B) respondents but not field workers. C) field workers and respondents. D) neither field workers or respondents. E) Ultimately it is the manager’s responsibility for any errors that occur. 23) The objective of data analysis is to use tools to interpret the information collected so that: A) a report can be prepared. B) the research is justified. C) the research objectives can be met. D) the questionnaire can be created. E) the sample plan can be determined. 24) Preparation and presentation of the final research report is very important because: A) until this happens the research will not be paid. B) it is the tenth step. C) it will tell the client the one course of action that will address the objective. D) it can now be part of the client’s secondary research for next time. E) it is often the client’s only record of the research project. 25) Which of the following is an industry standard on “validation”? A) 2 percent B) 3 percent C) 5 percent D) 10 percent E) There is not standard on “validation.” 26) The statistical analysis software provided with this textbook is called: A) XL Data Analyst B) SPSS C) STATS D) MICROSTIX E) There is no statistical software associated with marketing research. 27) Which is the last step in the marketing research process? A) collecting payment from the client B) follow-up discussions with the client C) preparing and presenting the final research report D) presenting the final report E) conducting an exit interview with the all of those who participated in the research project 28) Rogers wireless introduced a new low-priced data package and the number of new customers soared. These new customers are coming from current Telus and Bell subscribers. Should Telus or Bell conduct marketing research to help them with this problem? A) Marketing research should not be conducted because the timing is wrong. B) Marketing research should be conducted to determine why customers are leaving. C) Marketing research should be conducted to determine why the new Rogers plan is preferred. D) Marketing research should be conducted because the profitability of Telus and Bell is affected. E) Marketing research should not be conducted because they can consult their marketing information systems. 29) Carolyn Wolf is considering conducting a significant amount of marketing research to determine how to wrap boxes of products that she sends to their quarterly trade show. Carolyn’s boss suggests that she should not conduct the research because: A) competitors have not conducted such research. B) the value of the research will likely outweigh its cost. C) the cost of this research will likely outweigh its value. D) the CEO of the company has not asked for the research. E) the marketing manager is not favourable toward research. 30) The marketing director for a local car dealership receives the customer satisfaction scores for the past month and notices that they are below objectives and are significantly lower than they have been in the last two years. This means that there is a gap between: A) what did happen and what could have happened. B) what was supposed to happen and what did happen. C) what already has happened and what will happen in the future. D) what will happen in the future and what happened in the past. E) what happened in the past and what could have happened in the past.