SOLVED

True/False 61. Today, most firms are rather sophisticated about gathering information. 62. Companies with superior information enjoy a competitive advantage. 63. A marketing information system is developed from internal company records, marketing intelligence, and promotional models supplied by the marketing department. 64. The heart of the internal records system is the bar code. 65. Few consumers actually delete cookies frequently.Â When customers accept cookies, they expect customized marketing appeals and deals. Â Â

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