SOLVED

76. The buying center is where consumers go to purchase their goods and services. 77. Initiators are those who authorize the proposed action of deciders or buyers. 78. Users perform all seven roles in the buying center because of their direct tie to the product and what it is supposed to do. 79. Personal needs motivate the behavior of individuals, but organizational needs legitimate the buying-decision process and its outcomes. 80. In the business market, small sellers concentrate on reaching as many participants as possible because their chances of success are slim. Â Â