SOLVED

71) When large companies undertake new-product development, they typically enlist specialists in different areas to create a ________ within the organization. A) focus group B) product category team C) sales team D) venture team E) cross-functional brand team 72) Creative people with entrepreneurial skills are the best match for which of the following? A) sales management B) a role on a venture team C) market management D) product management E) information management 73) Venture teams focus exclusively on which of the following? A) products in the maturity stage of the product life cycle B) products in the growth stage of the product life cycle C) relationships with large, important customers D) the development of a new product E) the promotional plan for a new product 74) The term skunk works is associated with which of the following? A) total quality management (TQM) B) Six Sigma C) product category teams D) cross-functional teams E) venture teams 75) A firm’s skunk works department would most likely be located ________. A) in a central part of the firm’s main office building B) in the most productive section of the company C) away from the firm’s traditional offices D) at the headquarters of the firm’s largest customer E) as close as possible to the firm’s communication specialists 76) Active Beverages targets the same people who watch the Gravity Games and enjoy skateboarding, in-line skating, mountain biking, and other extreme sports. It makes high-energy drinks for this target market. It does not attempt to make any drinks that are not targeted to this market. Active uses a(n) ________. A) undifferentiated marketing strategy B) filling-out strategy C) cannibalization strategy D) limited-line strategy E) brand extension strategy 77) In addition to regular Alka-Seltzer, there is an Alka Seltzer product for each of the following: cold sufferers, people with upset stomachs, people who can’t sleep, people with allergies, and people who have a severe headache. The manufacturer of Alka-Seltzer is using a(n) ________ to reach as many different target markets as possible. A) full line strategy B) downward line stretch C) cannibalization strategy D) undifferentiated strategy E) upward line stretch 78) Mercedes was able to successfully introduce its C-Class car at $30,000 without injuring its ability to sell other Mercedes cars for $100,000 or more. Mercedes implemented a(n) ________. A) downward line stretch B) product line contraction C) cannibalization strategy D) upward line stretch E) value stretch 79) John Deere, Inc. introduced a lower-priced line of lawn-tractors called Senber while still selling its more expensive tractors under the John Deere, Inc. brand. This is an example of ________. A) a filling-out strategy B) a downward line stretch C) an upward line stretch D) a two-way stretch E) a contraction strategy 80) A winery introduced a brand wine that it priced twice as high as its other wine. This is an example of product extension by a(n) ________. A) downward line stretch B) product mix C) cannibalization strategy D) upward line stretch E) prestige stretch