SOLVED

56. The company’s estimated share of market demand at alternative levels of company marketing effort in a given time period is known as the ________. a. market forecast b. product-penetration percentage c. company demand d. market minimum e. market potential 57. There are several methods for assessing market potential. Which of these methods do business marketers prefer? a. Market-buildup method b. Multiple-factor index method c. Brand-development index method d. Purchase-profitability index e. Market-test index 58. ________ is the art of anticipating what buyers are likely to do under a given set of conditions. a. Forecasting b. Market penetration c. Demand d. Market buildup e. Brand development 59. All forecasts are built on one of three informational bases: what people say, what people do, or ________. a. what marketers think they’ll do b. what they say they’ll do c. what people say others do d. what people have done e. none of the above 60. Time-series analysis, exponential smoothing, and statistical demand analysis are all forms of ________. a. expert opinion b. market-test methods c. buyer intention surveys d. past-sales analysis e. none of the above  Â