SOLVED

31) Managers at Fido’s Finest, a pet apparel firm, are expecting a large number of orders for dog sweaters because winter is approaching. In anticipation of these orders, the firm has started manufacturing large batch lots of dog sweaters. Fido’s Finest is most likely engaging in ________. A) promotion B) marketing C) speculation D) segmentation E) postponement 32) What is the most likely benefit of speculation? A) decreased inventory holding costs B) increased economies of scale C) decreased reliance on intermediaries D) increased demand by end-users E) decreased industry competition 33) A Service Gap Analysis Template is used to identify service gaps based on ________. A) over-compensated intermediaries B) segmented channel functions C) correlated generic channels D) demanded service outputs E) targeted end-user segments 34) What is the LEAST likely result of a cost gap analysis? A) identifying cost gaps in a marketing channel B) segmenting end-users by cost gap responses C) determining potential actions to close cost gaps D) identifying environmental and managerial bounds E) assessing whether potential actions will create other gaps 35) How does CDW implement the equity principle? A) offering customers a choice in the cost of channel functions B) sharing information with customers to reduce purchasing risks C) performing the same financing functions for all levels of customers D) compensating salespeople with the same commission rate for online and personal sales E) negotiating with channel intermediaries to eliminate the potential for service and cost gaps 36) Which of the following statements about product returns is most likely FALSE? A) Restocking fees are intended to offset the costs of handling returns. B) Processing Web returns costs significantly less than handling store returns. C) Most firms take 1-2 months to move a returned product back into the market. D) Third-party logistics firms handle receiving, checking, and repackaging returned products. E) Retailers tend to invest more than manufacturers in reverse logistics management technologies. 37) Which of the following is most likely a true statement about reverse logistics? A) Accounting cost transparency is low because of inconsistent tracking. B) Low channel risk exists because of significant market demand. C) Economies of scale are gained by shipping items in bulk. D) Volume forecasting is simple for most new products. E) Product packaging and product quality are uniform. 38) Outside-In, an outdoor apparel firm, loses money each month because of returned merchandise. Which of the following actions should Outside-In LEAST likely consider? A) contracting with third-party logistics specialists B) providing tools to help prescreen customer orders C) assigning customer service reps to assist buyers D) investing in better demand forecasting methods E) eliminating unnecessary intermediaries 39) Which of the following most likely indicates the existence of a cost gap? A) The price/value proposition is appropriate for a less demanding segment. B) The price/value proposition is appropriate for a more demanding segment. C) Service levels are too low, and the costs are too high. D) Service levels are right, but the costs are too low. E) Service demands meet service output levels. 40) When using an efficiency template, the first step is to ________. A) compare the compensation of channel members B) determine the weights of each channel function C) distinguish between environmental and managerial bounds D) calculate a weighted average of function performance levels E) quantify retail and wholesale price points using gap analysis 41) Physical possession costs are non-existent for service providers because of the lack of a tangible product. 42) It is best to create a separate efficiency template for each channel that distributes the product and for each targeted segment of end-users. 43) Violations of the equity principle are a common cause of channel conflicts. 44) Speculation involves delaying production until orders are received to eliminate the costs of holding expensive inventory. 45