SOLVED

41) The competitive intelligence system continuously collects information from the field through ________. A) government publications B) online monitoring C) speeches D) online databases E) market surveys 42) Smaller companies may assign specific executives to watch particular competitors. A manager who used to work for a competitor might follow that competitor closely to see what it does in the marketplace. Such a manager would be considered the company’s ________ on that competitor. A) market leader B) market challenger C) surrogate consumer D) in-house expert E) laggard 43) Which of the following statements is true of the approaches to marketing strategy? A) Intrepreneurial marketing applies to companies that sometimes lose their marketing creativity and passion that they had at the start. B) As small companies achieve success, they inevitably move away from more-formulated marketing. C) Within a company, a single strategy exclusively applies to all different businesses and products. D) Formulated marketing seldom involves developing formal marketing strategies and adhering to them closely. E) Formulated marketing encourages more marketing initiative and “intrepreneurship” at the local level. 44) Companies that operate large marketing departments, conduct expensive marketing research, spell out elaborate competitive strategies, and spend huge sums on advertising are using ________ marketing strategies. A) informal B) formal competitive C) entrepreneurial D) intrepreneurial E) blue ocean 45) What are the stages that the approaches to marketing strategy and practice usually pass through? A) ambush marketing, multi-level marketing, and guerrilla marketing B) guerrilla marketing, ambush marketing, and affinity marketing C) multi-level marketing, undercover marketing, and evangelism marketing D) entrepreneurial marketing, formulated marketing, and intrepreneurial marketing E) undercover marketing, affinity marketing, and ambush marketing 46) Most companies are started by individuals who live by their wits. They visualize an opportunity, take risks, and knock on every door to gain attention. Which of the following stages in marketing strategy is being illustrated here? A) exponential marketing B) formulated marketing C) entrepreneurial marketing D) affinity marketing E) ambush marketing 47) When Gary Hirshberg started the Stonyfield Farm yogurt company, he stated that his company could do better with less advertising, less marketing research, and more guerrilla marketing. He came up with innovative marketing ideas to promote his products such as having sales personnel dress up as large yogurt cartons to distribute free yogurt samples. Which of the following marketing strategies was being implemented by Hirshberg? A) formulated marketing B) entrepreneurial marketing C) ambush marketing D) undercover marketing E) intrepreneurial marketing 48) As small companies achieve success, they inevitably move toward more ________ marketing. They adopt more-developed marketing tools and adhere to them closely. A) ambush B) formulated C) entrepreneurial D) intrepreneurial E) multi-level 49) Companies that have been in existence for some time often lose the marketing creativity and passion that they had at the start. They now need to refresh their marketing strategies and try new approaches, which is known as ________. A) multi-level marketing B) formulated marketing C) ambush marketing D) intrepreneurial marketing E) affinity marketing 50) According to Michael Porter, what are three effective competitive positioning strategies? A) middle-of-the-roaders, focus, and overall cost leadership B) focus, differentiation, and middle-of-the-roaders C) overall cost leadership, differentiation, and middle-of-the-roaders D) overall cost leadership, differentiation, and focus E) differentiation, market segmentation, and focus