SOLVED

91) Prior to setting up its Thanksgiving Turkey Hotline, a company conducted one-on-one discussions with a small number of new and experienced cooks to determine what type of questions it should be prepared to answer. In research terms, this company conducted ________. A) focus groups B) face-to-face interviews C) ethnographic research D) unobtrusive measures E) observational research 92) Barry was sitting on a bench near the center of the shopping mall waiting for his wife to finish her shopping when he was approached by a woman holding a clipboard and a dress shirt. She asked if Barry had the time to answer a few questions about the shirt. After Barry examined the shirt, the woman asked him to assess the quality of the shirt and to state how much he would be willing to pay for the shirt. Barry participated in a(n) ________. A) focus group B) observational interview C) expert panel D) experimental interview E) mall intercept 93) A survey about pet ownership used a sample derived from people who visit a Web site and register. This sample would lack ________ because not everyone has Internet access. A) flexibility B) validity C) responsiveness D) reliability E) representativeness 94) Will has eight puppies. He is concerned his puppies may be infected with parvo, a disease that is deadly in young dogs unless diagnosed and treated early. The cost of the test to determine if a dog has parvo is $59. Will cannot afford to have all of his puppies tested. However, if one dog tests positive, then Will can assume that all the puppies are infected. If the tested puppy is not infected, then Will can assume that his puppies are healthy.The veterinarian has suggested that Will reach into the pen where the dogs stay and pick up the first puppy that walks into his hand. What kind of sampling technique is the vet suggesting Will use? A) simple random sampling B) cluster sampling C) stratified sampling D) systematic sampling E) convenience sampling 95) A daycare center operator wanted to survey her parents to determine if they were interested in the center providing once-a-month Saturday night care for their children. Rather than survey all 254 parents, the operator took the list of parents’ names and, starting with the third parent’s name, surveyed every twelfth parent. What type of sampling did the daycare operator use? A) simple random sampling B) convenience sampling C) stratified sampling D) systematic sampling E) non-probability sampling 96) When Gap, Inc. was developing the concept for its chain of Old Navy stores, the company gave employees who fit the desired Old Navy customer profile $200 apiece. They set them loose on a shopping spree, and then interviewed them about what they had bought so these products would be on the Old Navy shelves when the stores opened. Gap, Inc. utilized what format of participant sampling? A) probability sampling B) systematic sampling C) stratified sampling D) nonprobability sampling E) simple random sampling 97) As part of her summer job, Martina was instructed to collect data from ten people to determine how they felt about a number of political issues, including socialized medicine, food stamps, and educational vouchers. She asked her father, grandfather, mother, brother, two uncles, and four sorority sisters to answer the survey questions. Marina used a ________ sample. A) probability B) convenience C) stratified D) systematic E) simple random 98) Whether a sample can be categorized as a probability sample or a nonprobability sample depends on the ________ of the sample. A) validity B) responsiveness C) representativeness D) flexibility E) reliability 99) A sign at a Tokyo hotel once read, “You are invited to take advantage of the chambermaid,” and a dry cleaner in Majorca urged passing customers to “drop your pants here for best results.” These are examples of ________ in global markets that international market researchers must consider. A) technological barriers B) cultural differences C) local customs D) ethnocentric positions E) language barriers 100) A sports entertainment company wants to research how Canadians spend their free time. It is preparing a survey that will be used in all of Canada, including the province of Quebec. Unlike Canadians from other provinces, the people of Quebec primarily speak French. The researchers are planning to use English and French versions of the survey. In preparing the surveys, they should use ________. A) back translation B) nonprobability sampling C) probability sampling D) syndicated research E) cross-tabulation