51) ________, the doing component of attitudes, involves a consumer’s intention to do something, such as the intention to purchase or use a certain product. A) Affect B) Cognition C) Behavior D) Motivation E) Personality 52) Personality is ________. A) an internal state that drives us to satisfy needs B) the process by which people select, organize, and interpret information from the outside world C) a change in behavior caused by information or experience D) a lasting evaluation of a person, object, or issue E) the set of unique psychological characteristics that consistently influence the way a person responds to situations in the environment 53) Because consumers buy products that are extensions of their personalities, marketers try to create ________ that will appeal to different types of people. A) brand personalities B) psychographics C) cognitive dissonance D) opinion leaders E) self-concepts 54) A person’s ________ is composed of a mixture of his beliefs about his abilities and observations of his own behavior and feelings (both positive and negative). A) personality B) self-concept C) lifestyle D) attitude E) cognition 55) ________ refers to how positive a person’s ________ is. A) Personality; psychography B) Affect; attitude C) Attitude; affect D) Self-concept; self-esteem E) Self-esteem; self concept 56) The set of stages through which family members pass as they grow older is referred to as ________. A) self-esteem B) social class C) the family life cycle D) the self-concept E) the psychographic cycle 57) Singles of any age are more likely to spend money on expensive cars, entertainment, and recreation, while new parents spend money on baby furniture. These purchases reflect the different stages of the ________. A) lifestyle spectrum B) personality spectrum C) family life cycle D) social class hierarchy E) self-concept cycle 58) A ________ is a pattern of living that determines how people choose to spend their time, money, and energy and that reflects their values, tastes, and preferences. A) family life cycle B) lifestyle C) personality D) motivation E) self-concept 59) To breathe life into demographic analysis, marketers turn to ________ that group consumers according to psychological and behavioral similarities. A) reference groups B) opinion leader groups C) microcultures D) social classes E) psychographics 60) AIO stands for ________. A) activities, interests, and opinions B) abilities, interests, and opinions C) activities, interests, and organization memberships D) abilities, income, and opinions E) activities, income, and opinions