136) Provide an example of a company which has used an imaginative distribution system to gain a competitive advantage. 137) What is horizontal conflict? Illustrate your answer with an example. 138) What is vertical conflict? Illustrate your answer with an example. 139) What is a conventional distribution channel? 140) Explain channel power in a vertical marketing system. 141) How can a firm benefit from involvement in a contractual VMS? 142) How can a firm benefit from participating in a horizontal marketing system?
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