46) Discuss three major trends in the U.S. business environment that are affecting today’s marketing channel structures and strategies. 47) What factors motivate firms to shift from selling products to selling services? 48) What are the key characteristics of services? How does each characteristic affect channel strategies? 49) Why are firms from developed markets increasingly expanding into developing markets? What role has the Internet played in these globalization efforts? 50) What factors are causing the significant
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