SOLVED

31) Myron Pitts works for Paramount Entertainment. He reads in a technical newsletter about a new three-dimensional process that produces lifelike three-dimensional images on LCD screens. Myron is considering conducting research because he recognizes this as a/an: A) problem B) opportunity C) competitive disadvantage D) way to increase return on investment E) way to increase shareholder wealth 32) Diane Fisher of ABC Research determined that her client’s problem was lack of knowledge about customer preferences for features on the company’s products. Diane then determined that she should gather information on the level of preferences for the six different product features among customers in the company’s trading area. Diane’s decision to gather preference information for the product features is an example of her determining: A) a specific problem definition B) customer preferences through the marketing research process C) research objectives D) a research design E) if there is a problem or an opportunity 33) The branch manager of a local Bank of Montreal branch is interested in knowing how his perceive his bank on certain dimensions such as friendliness of employees, convenience of locations, availability of loans, and interest rates. The branch manager needs: A) exploratory research. B) descriptive research. C) causal research. D) an experiment. E) basic bank research. 34) Melissa Tudor has just acquired the Yellow Pages as a new client. The Yellow Pages wants to know how much of an increase in customers’ awareness will be achieved by having ads that use colour instead of black and white. That way they know how to sell the benefits of using colour to their business customers. In order to find the answer to this question, Melissa must conduct: A) exploratory research B) descriptive research C) causal research D) longitudinal research E) cross sectional research 35) Golf Digest decides they wish to survey a representative number from a list of all the golfers who have purchased $100 or more in golf equipment through retail golf shops in the last year. They obtain a list of these golfers. This list is called the: A) population. B) sample plan. C) sample. D) sample frame. E) data. 36) Which of the following statements does NOT apply to “symptoms”? A) Symptoms are changes in the level of some key monitor that measures the achievement of an objective. B) The role of symptoms is to alert management to a problem. C) Symptoms may be negative but still bring about opportunities. D) Another term for symptoms is problems. E) Symptoms are not problems. 37) Which of the following elements is not commonly found in a request for proposal or an invitation to bid? A) The findings B) The evaluation criteria C) The introduction D) The deliverables E) The deadline 38) A marketing research proposal contains all of the following elements except for a: A) detailed breakdown of the research methodology. B) statement of the problem. C) list of expenses incurred. D) specification of the research objectives. E) timetable. 39) Each research objective must be all of the following except: A) Precise B) Detailed C) Clear D) Operational E) Budgeted 40) A problem statement, the first step in a research proposal, typically identifies four factors. Which factor below is not one of the four? A) The company, division, or principals involved B) The symptoms C) The probable causes of these symptoms D) The anticipated uses of the research information provided E) The cost of implementing the recommended solution