SOLVED

81) A stripped-down model without any extras is the starting point; a company can create a higher-level model by adding ________. A) co-brandings B) features C) product quality D) service variability E) conformance 82) In assessing which new features to add to a product, a company must weigh each feature’s ________ to customers versus its ________ to the company. A) cost; line extension B) cost; service C) value; cost D) service; line extension E) equity; cost 83) A sensational ________ may grab consumers’ attention and produce pleasing aesthetics, but it does not necessarily improve a product’s performance. A) design B) style C) experience D) service-profit chain E) augmented product 84) ________ contributes to a product’s usefulness as well as to its looks. A) Style B) Design C) Package D) Brand E) Functionality 85) ________ involves designing and producing the container or wrapper for a product. A) Packaging B) Product line C) Service D) Branding E) Labeling 86) In recent years, increased competition, and clutter on store shelves have become ________ concerns. A) branding B) packaging C) product mix D) service E) product line 87) At the very least, the ________ identifies the product or brand. It might also describe several things about the product and promote the brand. A) line extension B) social marketing C) label D) specialty product E) package 88) The ________ requires sellers to provide detailed nutritional information on all prepackaged food products. A) Fair Packaging and Labeling Act of 1966 B) Consumer Packaging and Labelling Act. C) Labeling Act of 1970 D) Packaging Act of 1970 E) Federal Trade Commission Act of 1914 89) Many companies now use the Internet to provide ________. A) labeling information B) brand equity C) support services D) packaging advantages E) product mixes 90) A ________ is a group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed through the same type of outlets, or fall within given price ranges. A) product line B) line extension C) private brand D) convenience product E) product bandwidth