SOLVED

1) Effective reporting is essential and requires the principles of all the following except: A) organization B) formatting C) good writing D) good grammar E) colour 2) Compiling a market research report is a challenging task that plays a significant role in: A) determining the bill to the client. B) promoting the marketing research company. C) determining how the research results are implemented. D) formulating the research objectives. E) fulfilling the contract with the client. 3) A factual message that transmits research results, vital recommendations, conclusions, and other information to the client, who in turn uses the information as a basis for decision making, is known as a(n): A) article summary. B) marketing research report. C) body report. D) advancement report. E) title page. 4) Which is NOT true regarding the importance placed on the marketing research report? A) The report is the product that represents the efforts of the research team. B) The report communicates the research project and findings to the client. C) The report helps build credibility. D) The report may be the only part of the project that the client will see. E) The report’s organization and format are not all that critical as long as the conclusions are well written. 5) What are the three elements that make up a marketing research report? A) introduction, research findings, and recommendations B) front matter, body, and end matter C) introduction, body, and conclusion D) beginning, middle, and end E) secondary research, primary research, and conclusions 6) Which of the following is NOT listed in your book as a question you need to answer before you start writing a report? A) How much time do I have to create the report? B) Who is the audience? C) What does your audience need to know? D) What is the purpose? E) What message do you want to communicate? 7) It is often very helpful, when preparing the research report to: A) have as much detail as possible within the report; more is better. B) write for the average reader. C) assume the role of the reader and ask: “What’s in it for me?” D) follow a previously written report carefully. E) make sure the report is written in the language of other researchers. 8) Which of the following is true with respect the elements of a marketing research report? A) There are four key sections to any marketing research report. B) Recommendations are a vital part of the report and must be a key component in all marketing research reports. C) The guidelines provided in the textbook must take precedence over the wants of the client. D) The elements are a guideline to use if one was not provided by the client. E) To be complete a marketing research report needs to have all the elements in the “front matter.” 9) Which of the following is not a part of the front matter? A) introduction B) title page C) table of contents D) abstract/executive summary E) letter of transmittal 10) The title page does NOT include which of the following? A) the title of the document B) the organization/person(s) for whom the report was prepared C) the organization/person(s) who prepared the report D) date of submission E) method of transmittal