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11) Most social scientists do not accept a person’s height in centimetres and millimetres as a measure of her or his intelligence because it lacks A) precision. B) reliability. C) accuracy. D) validity. E) all of the above. 12) Which sequence illustrates the progression of quantitative measurement steps? A) Conceptualization, conceptual definition, operational definition, and measurement in the empirical world B) Conceptual definition, conceptualization, operational definition, and measurement in the empirical world C) Operational definition, conceptualization, conceptual definition, and measurement in the empirical world D) Conceptual definition, operationalization, conceptualization, and empirical world measurement E) Conceptualization, operationalization, conceptual definition, and empirical world measurement 13) Undergraduate student Millie Magnificent developed a way to measure sexist attitudes. It worked such that a person with a sexist attitude score of zero truly had a neutral attitude. Also, a person who had a score of 50 had exactly double the score of someone with a score of 25. She created a(n) A) nominal variable. B) interval variable. C) ratio variable. D) ordinal variable. E) none of the above. 14) The Hawkes, Senn, and Thorn (2004) study that examined attitudes toward women with tattoos used which of the following scales? A) Rosenberg Scale B) Semantic Differential C) Harrison’s Scale D) Likert Scale E) None of the above 15) Professor Helga Hightower developed a new measure of intelligence. She then tested two groups of people. One group scored low on existing IQ tests. The other scored very high. Those who scored low on old tests usually scored low on her new test; those who scored very high on old tests usually scored high on the new test. Her new measure has A) concurrent validity. B) face validity. C) content validity. D) internal validity. E) statistical validity. 16) During the conceptualization process, a quantitative researcher should A) look for multiple dimensions of a construct. B) ignore definitions of other scientists, because it creates confusion. C) avoid thinking about measuring the concept. D) use vague, general definitions to protect a definition from criticism. E) include a mix of unrelated ideas in his or her definition. 17) A social researcher takes an abstract idea and develops a clear conceptual definition for it. This is called A) androtempration. B) conceptualization. C) operationalization. D) replication. E) triangulation. 18) Professor Leon Loopy’s survey question asked students to indicate their class standing as one of the following: first year, second year, third year, fourth year, or graduate. He measured the variable at what level of measurement? A) Nominal B) Ordinal C) Interval D) Ratio 19) Which one of the following is FALSE? A) Ordinal measures have the properties of interval measures. B) Interval measures have the properties of nominal measures. C) Ratio measures have the properties of ordinal measures. D) Ordinal measures have the properties of nominal measures. E) All are true 20) Which of the following is NOT measured at a higher level than the nominal level? A) Temperature B) Student grades C) Personal income in a year D) Religious affiliation E) The number of members in a club

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