SOLVED

11) Fosters and Mason House, two major coffee brands, competed neck and neck based on their product attributes and price promotions. They were soon blindsided by the arrival of Starcoffeez, which focused more on the coffee experience rather than the coffee. This resulted in major losses for the two companies. This is an example of ________. A) self-competition B) competitor myopia C) competitor backlinking D) marketing myopia E) perfect competition 12) From a(n) ________ point of view, Pepsi might see its competition as Coca-Cola, Dr Pepper, 7UP, and the makers of other soft drink brands. From a(n) ________ point of view, however, the customer really wants “thirst quenching.” A) market; industry B) market; consumer C) industry; competitive D) industry; market E) company’s; consumer 13) Nintendo, producer of the Wii video game console, might define its competitors as other makers of physically interactive video games. But from a(n) ________ point of view, it would include all firms making physically interactive recreational products. A) industry B) market C) segment D) niche E) interdependent 14) From a market point of view, Universal Pictures might see its competition as ________. A) Paramount Pictures B) Warner Bros. Pictures C) Walt Disney Pictures D) 20th Century Fox E) Broadway 15) From an industry point of view, Universal Pictures might see its competition as ________. A) West End theatre B) Columbia Pictures C) Tomorrowland D) Summerfest E) HarperCollins 16) What is the LEAST relevant question to ask when assessing a firm’s main competitor? A) What are the competitor’s objectives? B) What is the competitor’s strategy? C) What are the competitor’s strengths? D) What are the competitor’s locations? E) What are the competitor’s weaknesses? 17) Each competitor has a mix of objectives. The company wants to know the relative importance that a competitor places on all of the following EXCEPT ________. A) company history B) current profitability C) market share growth D) cash flow E) technological leadership 18) A company that pursues ________ will react much more strongly to a competitor’s cost reducing manufacturing breakthrough than to the same competitor’s advertising increase. A) product differentiation B) low-cost leadership C) customer intimacy D) a middle-of-the-roaders strategy E) product leadership 19) In the context of identifying competitors’ strategies, the more that one firm’s strategy resembles another firm’s strategy, the more likely the two firms are to ________. A) merge B) compete C) globalize D) form a partnership E) become market leaders 20) Companies need to know each competitor’s product quality, features, and mix; customer services; pricing policy; distribution coverage; sales force strategy; and advertising and sales promotion programs. These are all the dimensions that identify ________ groups within the industry. A) target B) focus C) control D) strategic E) experimental