SOLVED

137) Discuss the international marketing objectives and policies a company should try to define before going abroad. 138) Name two of the five indicators of market potential and provide an example of each. 139) How is joint venturing more risky and complex than merely exporting? 140) What are two possible risks involved with licensing? 141) What are two possible reasons that management contracting is prevalent in the hotel industry? 142) Discuss direct and indirect exporting. What are the advantages of exporting?

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