SOLVED

31) Which of the following most likely occurs in the first stage of the marketing channel strategy framework? A) comparing different channel structures and strategies B) segmenting the market based on end-users’ needs C) identifying best practices in channel structures D) examining potential channel conflicts E) developing policies and practices 32) The benchmarking stage of the marketing channel strategy framework focuses on ________. A) establishing the power and dependence of channel members B) creating an environment for executing the best strategy C) identifying best practices in well-developed systems D) analyzing the needs of end-users and producers E) lowering channel system costs 33) Which factor would LEAST likely be considered in the implementation stage of the marketing channel strategy framework? A) channel member power and dependence B) channel partner relationships C) end-user segmentation D) channel policies E) logistics 34) Which term refers to splitting a market into groups of end-users? A) product promotion B) search facilitation C) channel integration D) segmentation E) routinization 35) Which term refers to value-added services and products created by channel members and consumed by end-users? A) wholesale bulk goods B) convenience products C) bundled services D) normative shares E) service outputs 36) Martin, a channel manager for an appliance manufacturer, needs to evaluate the importance of each channel function in terms of cost and value. Martin also needs to determine the proportion of each channel function performed by each channel member. Which of the following should Martin most likely use for this task? A) efficiency template B) cost-equity matrix C) normative profit metric D) segmentation grid E) gap analysis template 37) Which of the following indicates the proportional value added to the total channel’s performance by each channel member? A) make-or-buy channel analysis B) segmentation analysis C) service outputs matrix D) gap analysis template E) normative profit share 38) Katherine, a channel manager with a shoe manufacturer, recently learned that prices in the channel are higher than desired by end-users. Katherine most likely used a(n) ________ to determine this information. A) normative profit share B) gap analysis template C) segmentation grid D) efficiency template E) make-or-buy channel analysis 39) All of the following are key channel elements that must be managed to ensure that a channel system runs smoothly EXCEPT ________. A) power B) conflict C) logistics D) segments E) relationships 40) Which of the following would be the best method for reducing channel conflict? A) altering channel promotions B) expanding channel contacts C) applying channel power D) managing channel logistics E) restructuring the channel 41) In the context of a marketing channel, the relationship with an end-user is considered finished once a product or service has been distributed. 42) Channel captains are typically manufacturers of branded products. 43) Since intermediaries usually increase costs for producers and lower value for consumers, a decentralized system of exchange is more efficient than a centralized network. 44) Specialization increases channel efficiency, but it also requires close cooperation and coordination in channel operations. 45) Channel logistics relates to processing and tracking factory goods throughout the marketing ch