11If an organization’s variable costs are relatively high then the strategic focus is on a.input costs b.interest rates c.contribution d.technology 12Strategic proposals requiring significant up-front investment would benefit from a.a lengthy implementation period b.worst case scenario planning c.strong leadership d.price stability in the marketplace 13A macro-environment scan is a search for a.short-term changes in the external environment b.economic forces with competitive implications c.long-term social, economic, and technical trends d.alignment of strategy with environment 14Market intruders have the potential to a.create barriers to exit b.increase competition c.reduce profitability for marginal firms d.change the industry 15Environmental forces can be classified as a.market structure, consumer preferences, technology, and supplier base b.supply, demand, competition, and governmental c.time horizon, break-even point, barriers to entry, pace of change d.product market focus, governmental, organizational boundaries, and demand 16One of the considerations when evaluating the fit between a strategic proposal and demand is the a.preferences of the management team b.likelihood of competitive reaction c.response of the regulators d.bargaining power of the buyers 17One of the factors that influences the scale and timing of market development is the a.priorities of the Board of Directors b.likelihood of competitive reaction c.product market life cycle d.threat of new entrants 18One of the considerations when evaluating the fit between a strategic proposal and supply is a.competition for raw materials b.customer bargaining power c.threat of new entrants d.likelihood of competitive response 19The critical issue with technology is often a.timing b.volume c.ratio of fixed to variable costs d.break-even point 20One of the considerations when testing the strategic proposal competition link is a.break-even point b.technology c.bargaining power of suppliers d.industry attractiveness 21Trade policy is one of the considerations associated with the linkage between strategy and a.environment b.import c.government d.export 22Research grants are an example of a.industrial support b.entry barriers c.wage subsidies d.government support 23A key priority in the early stages of analysis of the strategy/environment linkage is a.data collection b.break-even analysis c.goal setting d.focus 24Where the strategy/environment linkage is marginal, the proposal should be a.reserved for scenario planning b.retained for comparison purposes c.re-evaluated d.subjected to rigorous cost- benefit analysis 25The purpose of forecasting the performance of a strategic proposal is to ensure a.management is committed to the initiative b.sustainability of the enterprise c.stakeholder priorities have been addressed d.consistency with the strategic goals