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36A penetration strategy suggests there is continuing growth in current markets. 37An organization’s value proposition reflects the benefits it has chosen to offer in the marketplace. 38Convenience is an example of a value proposition. 40Operational effectiveness can generate sustained profitability for an organization. 41Corporate strategy focuses on creating a competitive advantage across industries. 42Business strategy focuses on creating a competitive advantage within an industry. 43Functional strategy focuses on executing the business strategy. 44The corporate office typically sets strategic guidelines for the business units. 45The corporate management typically determines the industries in which the organization will compete. 46The more unrelated the business units, the greater the role for the corporate office. 47The contribution of the corporate office to the success of the business units is expected to exceed the cost of the office. 48Sharing corporate resources is an example of corporate cost synergy. 49A conglomerate is an organization where the business units are highly integrated. 50In a highly diversified organization, there are numerous opportunities for the corporate

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