46) What is relational governance? What are the most likely causes and effects of relational governance? 47) Why are third-party distributors typically able to provide better market coverage than vertically integrated manufacturers? 48) Briefly describe the two main circumstances in which vertical integration would be more appropriate than outsourcing. 49) What conditions support a firm’s decision to outsource channel functions? How does a firm benefit from outsourcing distribution activities? 50) What is performance