SOLVED

11. Several factors hinder new-product development today, including ________—when a new product is successful, rivals are quick to copy it. a. high cost of development b. fragmented markets c. a shortage of important ideas in certain areas d. social and governmental constraints e. shorter product life cycles 12. A(n) ________ strategy to designing new products attaches high importance to incorporating customer preferences in the final design. a. customer-driven engineering b. market leadership c. cost leadership d. incremental innovation e. disruptive technology 13. __________ is(are) a cross-functional group charged with developing a specific product or business. a. Contract manufacturers a. A venture team b. New-product managers c. Product managers d. None of the above 14. The new-product development process starts with the search for ________. a. production efficiency b. products that can be improved upon c. overseas products d. ideas e. strategy 15. New-product ideas can come from interacting with various groups and from using _________. a. marketing resources b. financial resources c. groups d. test subjects e. creativity-generating techniques  Â