11) A ________ is the outcome that motivates a customer’s buying behavior. A) benefit B) demand C) value D) need E) want 12) A customer’s desire for a product coupled with the buying power or resources to obtain that product is called a ________. A) benefit B) demand C) need D) stake E) service 13) To be part of the ________ for a product, consumers must share a common need that can be satisfied by the product and have the resources, willingness, and authority to purchase the product. A) demand center B) audience C) value proposition D) marketplace E) market 14) A glitzy shopping mall, a mail-order catalog, a television shopping network, and an e-commerce Web site are all examples of ________. A) marketing concepts B) value chains C) monopolies D) marketplaces E) strategic business units 15) All of the following are forms of utility created by marketing processes except ________. A) form utility B) place utility C) time utility D) possession utility E) price utility 16) ________ utility is the benefit marketing provides by transforming raw materials into finished products, as when a dress manufacturer combines silk, thread, and a zipper to create a bridesmaid’s gown. A) Form B) Place C) Time D) Possession E) Price 17) Women who rent their wedding gowns instead of buying them and wearing them only once are taking advantage of a ________ utility. A) form B) place C) time D) possession E) price 18) For an exchange to occur, ________. A) at least two people or organizations must be willing to make a trade, and each must have something the other wants B) there must be one winner and one loser C) someone must make a financial profit D) the item must be tangible E) time utility must be created 19) In which kind of market would a production orientation be most successful? A) a buyer’s market in which supply exceeds demand B) a market in which there are more sellers than buyers C) a seller’s market in which demand is greater than supply D) a market that sells only intangible products E) no market 20) A firm that focuses on a ________ orientation is likely to view the market as a homogeneous group that will be satisfied with the basic function of a product. A) production B) consumer C) sustainability D) CRM E) TQM