161) Empirical evidence is evidence gathered by careful observation, experimentation, and measurement. 162) Empirical evidence is evidence gathered by careful reflection on personal experiences. 163) The psychology that you study in the textbook closely resembles the popular psychology found in self-help books. 164) The term “psychology” is often represented by the Greek letter psi. 165) Psychobabble refers to the fact that infants as young as seven months can derive simple linguistic rules from a string of sounds. 166) Psychobabble is pseudoscience and quackery covered by a veneer of psychological language. 167) Belief in the paranormal is uncommon in scientifically advanced countries. 168) Our authors note that the credibility of psychics received a blow when one psychic predicted that George Clooney would shortly marry and have a child. She was wrong. 169) The key to whether or not a psychological finding is important is whether or not the finding is surprising. 170) Applied psychology is defined as the ability and willingness to assess claims and make judgments on the basis of well-supported reasons and evidence, rather than emotion or anecdote.