71. A style is unpredictable, short-lived, and without social or economic significance. 72. A megatrend has been described as being what follows all fads that stay on the market at least one year. 73. One of the 10 significant megatrends that will impact marketing efforts in the future is increasing scrutiny on the role and behavior of big business. 74. Microenvironmental forces have been labeled as being “uncontrollable.†75. Population growth is highest in countries and communities that can least afford it.  Â