11)Tujia has to cooperate closely with the Indian government to run a collaborative consumption business model. 12)Social computing is particularly useful for advertising and marketing research. 13)Despite all the advancements in technology, traditional focus groups still provide faster and more reliable results than social computing. 14)Customers are now incredibly empowered because of social computing. 15)Companies often have to issue public apologies on websites like Facebook when employees treat customers badly. Â