41) Which of the following message execution styles focuses on the company’s skill and knowledge in making the product? A) endorsement B) scientific evidence C) slice of life D) technical expertise E) testimonial evidence 42) A pharmaceutical ad features a world-renowned heart surgeon describing the benefits of the medication. Which of the following message execution styles is illustrated in this example? A) mood or image B) fantasy C) personality symbol D) musical E) testimonial evidence 43) An IKEA ad shows consumers creating fanciful room designs with IKEA furniture, such as “a bedroom for a queen made by Bree and her sister, designed by IKEA.” Which of the following message execution styles is illustrated in this example? A) mood or image B) musical C) fantasy D) lifestyle E) personality symbol 44) Skoda used a hard rock version of Julie Andrews’ track “My Favorite Things” by the band Sound Tree to promote the new model of Fabia. Which of the following message execution styles is illustrated in this example? A) personality symbol B) musical C) fantasy D) lifestyle E) slice of life 45) The advertisements which use the AFLAC duck or Tony the Tiger are using the message execution style of ________. A) lifestyle B) technical expertise C) testimonial evidence D) slice of life E) personality symbols 46) Taco Bell used a Chihuahua, a small dog, to represent its product. Which of the following message execution styles was used by Taco Bell? A) mood or image B) fantasy C) personality symbol D) technical expertise E) musical 47) Which message execution style involves presenting survey data indicating that a brand is better than other brands? A) scientific evidence B) testimonial evidence C) endorsement D) technical expertise E) slice of life 48) Which of the following message execution styles features a highly believable or likable source endorsing the product? A) musical B) mood or image C) testimonial evidence D) lifestyle E) slice of life 49) Maybelline used Sarah Michelle Gellar, an actress, to endorse a new range of cosmetics. This message execution style is referred to as ________. A) lifestyle B) testimonial evidence C) image D) technical expertise E) personality symbol 50) The McDonald’s fast-food restaurant chain uses Ronald McDonald, a clown character, as its primary mascot. Which message execution style is used by McDonalds? A) technical expertise B) lifestyle C) personality symbol D) image E) slice of life