SOLVED

61) ________ consists of short-term incentives to encourage the purchase or sale of a product or service. This offers reasons to buy it now. A) A patronage reward B) A segmented promotion C) Advertising D) Sales promotion E) Publicity 62) Sales promotions motivate the consumer to buy _________. A) soon B) from retailers C) from wholesalers D) on credit E) now 63) Pressure to increase short-term sales, less differentiated brands, declining advertising efficiency, and increasingly deal-oriented customers are all factors contributing to the ________. A) growth of personal selling B) decline of personal selling C) growth of sales promotion D) decline of sales promotion E) decline of customer relationships 64) The growing use of sales promotions as a type of marketing tool has resulted in ________. A) advertising specialization B) promotion clutter C) promotional marketing D) advertising clutter E) promotion fatigue 65) Which of the following is an objective for trade promotions? A) to get retailers to carry new items B) to get retailers to discount products C) to gain more consumer confidence D) to get salespeople to sign up new accounts E) to get retailers to reduce competition 66) Rather than creating only short-term sales or temporary brand switching, ________ should help to reinforce the product’s position and build long-term customer relationships. A) sales promotions B) promotion clutter C) samples D) trade promotions E) publicity 67) Of the major consumer promotion tools, which is the most effective for introducing a new product or creating excitement for an existing one? A) coupons B) samples C) cash refunds D) advertising E) rebates 68) Of the main consumer promotion tools, which is the most costly? A) coupons B) samples C) cash refunds D) advertising E) billboards 69) Which consumer promotion tool requires consumers to send a proof of purchase to the manufacturer? A) cents-off deals B) coupons C) samples D) cash refunds E) promotional products 70) ________ offer consumers savings off the regular price of a product, with the reduced price marked by the producer directly on the label or package. A) Premiums B) Patronage rewards C) Price packs D) Samples E) Rebates