SOLVED

71) ________ serve as visible markers to flaunt membership in higher social classes. A) Heuristics B) Psychographics C) Status symbols D) Reference groups E) Attitudes 72) A ________ is a set of people a consumer wants to please or imitate. A) culture group B) family lifestyle group C) perception group D) reference group E) social class group 73) ________ often influence others’ attitudes or behaviors because others perceive them as possessing expertise about a product. A) Opinion leaders B) Status symbols C) Heuristics D) Reference groups E) Social classes 74) Some expectations regarding appropriate attitudes, behaviors, and appearances for men and women come from society’s strong pressure to conform to ________. A) social classes B) gender roles C) cognitive dissonance D) microcultures E) the family life cycle 75) According to your text, a metrosexual is ________. A) a member of the mass-class with greater purchasing power and more access to high quality goods B) a man who does not adhere to his culture’s evolving gender roles C) a straight, urban man who is interested in fashion, home design, gourmet cooking, and personal care D) an “average Joe” who is conscious of many everyday lifestyle decisions but isn’t overly concerned with fitting into cultural trends E) a straight, suburban man who adheres to his culture’s traditional gender roles 76) The invitation to go skiing for the weekend forced Donna to look at her current wardrobe. She decided she needed a much warmer coat. Donna was in which stage of the purchase decision? A) product evaluation B) situational analysis C) problem recognition D) problem screening E) information search 77) Donna wants to buy a new coat. During the ________ stage of her purchase decision she will ask her friends to recommend a store and/or a style of coat. She will search the newspaper for coat sales, and she will visit nearby stores to see what is available in her price range. A) product evaluation B) situational analysis C) problem recognition D) problem screening E) information search 78) When Tom wanted to buy a new gas grill, he searched for grills on the Internet. He was able to gather information on grills and learn what features were available. Tom used the Internet during the ________ stage of his purchase decision. A) product choice B) evaluation of alternatives C) problem recognition D) problem screening E) information search 79) To determine the best price for a first edition copy of a Stephen King novel with a dust jacket in mint condition, Jason would most likely use a(n) ________ to provide him with pricing information from all the bookstores that currently have the requested book in stock. A) shopbot B) behavioral targeter C) search engine optimizer D) sponsored search ad E) search engine marketer 80) Robert has taken up bicycle riding as a hobby and as a way to maintain his physical stamina. He understands he will need to make sure he gets adequate water when he is bike riding. He wants to buy a hydration system. Having gathered a great deal of information, he has decided to compare three systems: Waterbags for Roadies, Supertanker Hydropacks, and Fast Water. Robert is in the ________ stage of his purchase decision. A) problem recognition B) evaluation of alternatives C) product choice D) postpurchase evaluation E) information choice