31)Who wrote the influential treatise on research methodology entitled The Design of Experiments (1935)? A)Sir Ronald Fisher. B)B. F. Skinner. C)Sir Reginald Bayer. D)Donald F. Campbell. 32)What is the significance for psychology of the 1935 publication of Fisher’s The Design of Experiments? A)It was the last book published in Europe before the takeover by the Nazis. B)It laid the groundwork for the development of multi-subject, group-comparison experiments and provided the statistical procedures for evaluating data from such designs. C)It laid the groundwork for the development of the experimental analysis of behaviour, which is primarily focused on intensive and systematic study of individual participants. D)It was the first time that statistical models were presented to psychologists for use in evaluating their experiments. 33)Who is primarily responsible for the development of “the experimental analysis of behaviour”? A)E. L. Witmer. B)J. B. Watson. C)B. F. Skinner. D)R. A. Fisher. 34)The “experimental analysis of behaviour” refers to the development of methods for A)statistical analyses of group designs. B)the study of animal behaviour in laboratories. C)designing multi-subject, group-comparison studies. D)the intensive, systematic, and controlled study of individual participants. 35)The controlled study of a single individual has become particularly important in A)clinical psychology. B)cognitive psychology. C)cross-cultural psychology. D)social psychology. 36)Much research on behaviour modification treatment utilizes what type of designs? A)Between-subjects designs. B)Single-subject experimental designs. C)Ex post facto, single-case study designs. D)Multi-subject, group-comparison experiments. 37)Many of the single-subject designs used today are extensions of ________ work to develop methods for intensive, systematic, and controlled study of individual participants. A)Rosenhan’s B)Skinner’s C)Freud’s D)Fisher’s 38)Baseline measures are taken A)before any manipulations are made. B)immediately following the manipulation. C)only on the experimental group. D)only on the control group. 39)Which of the following is NOT a frequently used single-subject experimental design? A)Reversal or ABA design. B)Multiple baseline design. C)Solomon four-group design. D)Single-subject, randomized time-series design. 40)The single-subject design improves on simple pretest-posttest designs by A)adding a control group. B)adding more conditions to the experiment. C)making the independent variable more reliable. D)making the participant his/her own control. Â