SOLVED

21) Although open-ended questions are valuable when exploring topics, it is desirable to have predefined answer options for ease of analysis. Open-ended questions are used in questionnaires during pretesting in order to: A) uncover common themes so that they can be revised as closed-ended questions. B) measure attitudes; they cannot be measured with closed-ended questions. C) justify the fee charged to the client since open-ended are more challenging and time consuming to analyze. D) measure demographics appropriately. E) ensure there is an appropriate balance in questioning styles. 22) Which of the following is an overstated question? A) How much would you pay for sunglasses that will protect your eyes from UV rays? B) How much would you pay for shoes with a cushioning gel in them? C) How much would you pay for a child’s swimsuit that had a built-in floatation device? D) How much would you pay for a car with features that would save the lives of you and your children if you were in a car accident? E) How much would you pay for a PDA that also provided Internet access? 23) An overstated question is one that: A) asks the same thing over and over. B) is two different questions posed as one. C) places undue emphasis on some aspect of the topic. D) cues the respondent how to answer. E) uses words that most respondents would not understand. 24) A double-barreled question is one that: A) achieves two objectives simultaneously. B) has two subjects and two verbs. C) poses two different questions in one question and should be used to shorten long surveys. D) poses two different questions in one question and should be avoided. E) feels like an attack on the respondent. 25) “Are you satisfied with the restaurant’s food and service?” is an example of what kind of question? A) double-barreled B) overstated C) leading D) loaded E) focused 26) There are certain word(s) that should not be used in surveys due to their ambiguous nature. Which of the following word(s) would could be used in a questionnaire? A) frequently B) normally C) fairly often D) 3 times every 7 days E) on a regular basis 27) Questionnaire organization refers to: A) the way questionnaires are organized in a filing system. B) the sequence of statements and questions that make up a questionnaire. C) organizations whose main job is to construct questionnaires. D) determining if the question looks right. E) the clarity of a question. 28) Questionnaire organization has the potential to do all the following EXCEPT: A) affect the quality of the information gathered B) motivate respondents to be conscientious C) discourage respondents D) cause respondents to stop answering questions E) eliminate the need for an introduction 29) If disclosure of the questionnaire’s sponsor’s name or true intent can in some way influence respondents’ answers, it would be best to use a(n): A) blind survey B) disguised survey C) unbiased survey D) silent survey E) undisguised survey 30) Which of the following is NOT included in the introduction part of the questionnaire? A) identification of the sponsor/researcher B) the purpose of the survey C) explanation of how the respondent was selected D) demographic questions E) request for participation