SOLVED

21) The process through which analysts sift through massive amounts of available data to identify unique patterns of behavior among different customer groups is called ________. A) causal research B) custom research C) longitudinal research D) data warehousing E) data mining 22) A company that compiles and uses large amounts of data to understand its customers is likely to have a(n)Â ________ to store and process its data. A) distribution center B) data warehouse C) competitive intelligence center D) custom research project E) marketing research department 23) Cellular providers who have begun signing deals with business partners wanting to market products based on specific phone users’ locations and calling habits are participating in a new trend called ________. A) telemarketing B) data warehousing C) reality mining D) virtual mining E) prediction marketing 24) Which of the following is NOT one of the four main applications of data mining for marketers? A) customer retention B) customer acquisition C) customer abandonment D) competitive intelligence E) market basket analysis 25) Through the data mining application of ________, marketers identify big-spending customers and target them for special offers that other customers won’t receive. A) customer retention B) customer acquisition C) customer abandonment D) competitive intelligence E) market basket analysis 26) Companies are most likely to use data mining results identifying unprofitable customers for ________. A) customer retention B) customer loyalty C) customer acquisition D) customer abandonment E) market basket analysis 27) Which of the following is a true statement about the steps in the marketing research process? A) The research design should be determined before the problem is defined. B) The last step is to analyze and interpret the data. C) The first step is selecting a method of data collection. D) The first step is defining the research problem. E) The data must be collected before the sample can be designed. 28) The first step in the marketing research process is to ________. A) determine how data will be collected B) select samples C) clearly understand the information needed by managers D) set the mission statement for the research E) determine a research design 29) The marketing research process step of defining the research problem has three components:Â specifying the research objectives, identifying the consumer population of interest, and ________. A) placing the problem in an environmental context B) determining a budget for the research process C) selecting managers responsible for analyzing the data D) determining whether primary data will be needed E) deciding whether to hire a marketing research agency or to conduct the research in-house 30) Which component of the marketing research process determines the consumer population that a company will study? A) the research design B) the sampling method C) the research objective D) the collection method E) the sampling design