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138) Give examples of competitor objectives and discuss the importance of knowing a competitor’s mix of objectives. 139) Describe a strategic group. Name a few companies that belong to the same strategic group, and discuss why they are in the same group. 140) How can companies learn about their competitors’ strengths and weaknesses? 141) What is the purpose of benchmarking? 142) Describe a scenario that shows why a company may want to avoid destroying a close competitor. 143) Discuss why a company really needs and benefits from competitors.

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