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True/False 61. Social class is the fundamental determinant of a person’s wants and behavior. 62. An example of a subculture would be a person’s geographic region. 63. Because mass-market advertising is target nonspecific, all ethnic and demographic niches respond to it in the same way. 64. One of the characteristics of social classes is that those within each class tend to behave more alike than persons from two different social classes. 65. Secondary groups require continuous interaction to be effective and meaningful.  Â

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