SOLVED

101) Marketers classify products based on where and how consumers buy the products. 102) Nondurable goods are more likely than durable goods to be purchased under conditions of high involvement. 103) The purchase of a shopping product typically involves habitual consumer decision making. 104) The purchase of a specialty product typically involves extended problem solving for the consumer. 105) Some business customers purchase specialized services that are essential to the operation of an organization but not part of the production of a product. 106) From a marketing standpoint, a new product is anything that customers perceive as new and different. 107) The more innovative a new product is, the more quickly it will spread throughout a population. 108) It’s usually easier to convince customers to adopt a continuous innovation than a discontinuous innovation. 109) In the product concept development and screening phase of new-product development, successes generally occur much more frequently than failures. 110) In the product concept development and screening phase of new-product development, insights gleaned from Facebook are useful, but won’t replace a formal focus group.